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Animation & Motion Design

Wild Folk - Fourth Wave Wines

Toybox Breathes Life into Fourth Wave Wines’ Social Campaign: Meet Flubby, the Dancing Brand Ambassador

In a groundbreaking social campaign collaboration, Toybox, a renowned animation studio, was challenged by the marketing team at Fourth Wave Wines to bring their brand to life. Together, they embarked on an exciting journey to transform a unique 2D illustration into a captivating 3D character named “Flubby.” Through meticulous craftsmanship and cutting-edge animation techniques, Toybox succeeded in creating a series of animated dance moves that not only portrayed Flubby’s vibrant personality but also brought the brand to life in a whole new dimension.

Bringing Flubby to Life

Toybox’s Glenn Cogan shared insights into the creative process, stating, “We were provided with a unique illustration that we reinterpreted from the 2D world to the 3D world.” The task at hand was to take a character that existed only on paper and give it a three-dimensional form that could captivate audiences in a social media campaign.

To achieve this, Toybox employed a combination of advanced 3D software and meticulous hand animation techniques. The process involved recreating Flubby from scratch, meticulously sculpting the character in a digital environment. Every detail, from the texture of Flubby’s fur to its endearing facial expressions, was meticulously crafted to match the original illustration and bring the character to life.

Animating Flubby’s Dance Moves

The key to the success of the social campaign was to illustrate Fourth Wave Wines’ brand personality through Flubby’s dance moves. Toybox employed both traditional hand animation and motion capture (mocap) technology to achieve this feat.

The team crafted a series of around 10 dynamic dance animations that showcased Flubby’s fun and energetic nature. These animations were carefully choreographed to highlight the brand’s unique character and create an emotional connection with the target audience. Flubby’s moves ranged from smooth and graceful to lively and playful, perfectly capturing the essence of Fourth Wave Wines’ brand identity.

Illustrating the Personality of the Brand

The animated dance sequences served as a powerful visual representation of Fourth Wave Wines’ brand personality. Flubby’s lively and exuberant movements reflected the brand’s vibrant and dynamic nature, effectively engaging the audience and leaving a lasting impression.

By bringing Flubby to life, Toybox successfully bridged the gap between the 2D illustration and the audience’s imagination. The animated character became a charismatic ambassador, embodying the brand’s values and inviting consumers to be a part of the Fourth Wave Wines experience.

Through their creative expertise and technical prowess, Toybox met the challenge posed by Fourth Wave Wines’ marketing team head-on. They transformed a unique 2D illustration into a vibrant and dynamic 3D character named Flubby. With carefully crafted dance animations, Toybox captured the essence of Fourth Wave Wines’ brand personality, leaving a lasting impact on the audience.

This collaboration between Toybox and Fourth Wave Wines exemplifies the power of animation in marketing campaigns. By breathing life into a brand and creating an emotional connection with consumers, companies can elevate their marketing efforts to new heights. Flubby’s dance moves not only entertained but also communicated the brand’s personality, making it a resounding success in the realm of social media campaigns.

Fourth Wave Wines
Glenn Cogan
July 7, 2023